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What Does Your Favorite Color Mean? – Color Theory 101

August 20, 2018      Papertrey Ink      72 Comments

[img] color theoryHave you ever wondered why you gravitate towards certain colors? Maybe it’s blues or pinks or even white. Color is very much an art and science and there is a whole theory behind what each color means.

Color Wheel Basics

We see colors in light waves – red, green, and blue. The light receptors in our eyes then transmit the message to our brain, which produces the sensations of color. As you probably recall from kindergarten, the color wheel, invented by Sir Isaac Newton in 1666, consists of three primary colors – red, yellow, and blue – and three secondary colors – green, orange, and purple, and six tertiary colors.

If you draw a line down the center of the wheel, you’ll separate the warm colors from the cool colors. Warm colors are often associated with brightness, action, and energy; whereas, cool colors translate to calm, peace, and serenity. Additionally, each color has its own meaning. Let’s take a look at what some of the most common colors mean.

Red

[img] color theoryThe color red often has two polar opposite meanings. It’s commonly associated with love, passion, and Cupid. It’s why we use it so much for Valentine’s Day. On the other hand, color is also associated with fire, danger, and anger. In China, red means prosperity and happiness and is often used to attract good luck. In card designs, red makes a powerful accent color, especially in cards with a romance or love theme.

Our favorite red Papertrey Color: Pure Poppy

Orange

[img] color theoryOrange is a bright and energetic color. It’s often associated with autumn and the changing of the leaves, but it can also be associated with creativity and movement. Named for its fruit, orange is also associated with health and vitality. Orange is great to use for your fall-themed designs and as an accent color.

Our favorite orange Papertrey Color: Orange Zest

Yellow

[img] color theoryOften associated with sunshine and happiness, yellow is one of the brightest colors on the color wheel. Thanks to the Livestrong Foundation, yellow is also associated with hope. Using bright yellows in your card designs will give the sense of happiness; whereas, softer more muted yellows are great for gender-neutral baby shower cards. Yellow is also fun to use for flower-themed cards.

Our favorite yellow Papertrey Ink color: Bright Buttercup

Green

[img] color theoryGreen is an earthy color that represents growth and renewal. As a cool color, it provides calming effects like blue but also has some elements of yellow’s energy. Green can also represent jealousy for some. You can use green in your card designs to display nature, growth and renewal, wealth, and stability.

Our favorite green Papertrey Ink color: Pinefeather

Blue

[img] color theoryThe color blue has many meanings but is often used to represent responsibility and strength. For many cultures, blue is associated with peace and spirituality. Light blues tend to be friendlier and refreshing; whereas, darker blues depict strength and reliability. Blue can also mean sadness. As a primary color, blue can be used in many different ways in your card designs. Light blues work best for condolence and get well cards. Bright blues are always fun in birthday or celebration cards. Blue is one of the most versatile colors in the color wheel.

Our favorite blue Papertrey Ink color: Enchanted Evening

Purple

[img] color theoryPurple is a rich color and has historically been associated with royalty and wealth. Lighter shades of purple, like lavender, are often associated with romance and spring. Purple is one of our favorite colors to use with our spring and flower-themes cards.

Our favorite purple Papertrey Ink color: Amethyst Allure

We have over 55 colors available at Papertrey Ink. Tell us what your favorite color is in the comments below.

Reader Interactions

Comments

  1. Carla Hundley says

    August 20, 2018 at 7:34 PM

    I love PURPLE!
    Deep rich purple.
    Carla from Utah

    Reply
  2. Dana Kirby says

    August 20, 2018 at 7:41 PM

    I love Blue- in home decorating, clothes, etc. For stamping, aqua and pinks might be my favorite!!

    Reply
  3. Hollie Christiancy says

    August 20, 2018 at 7:44 PM

    Aqua Mist

    Reply
  4. Barbara Baldwin says

    August 20, 2018 at 7:45 PM

    Pink is my favorite color.

    Reply
  5. Carmen Banks says

    August 20, 2018 at 7:46 PM

    Purple and orange get mt attention first. I try other colours and love them, but these two colours bring me to life.

    Reply
  6. Rita says

    August 20, 2018 at 7:49 PM

    Aqua Mist is still a favorite. It’s makes me feel calm and serene. So lovely.

    Reply
  7. Lunda says

    August 20, 2018 at 7:57 PM

    Purple is any shade.

    Reply
  8. Donna Oates says

    August 20, 2018 at 7:59 PM

    Pure Poppy. I’ve always loved Ted!

    Reply
    • Donna Oates says

      August 20, 2018 at 7:59 PM

      Red

      Reply
  9. MargaretR says

    August 20, 2018 at 8:00 PM

    I have all the inks! How do you choose? I ❤️ Hawaiian Shores and Hibiscus Burst.

    Reply
  10. Noelle says

    August 20, 2018 at 8:01 PM

    Fun post! Simply Chartreuse is my favorite, but I love being challenged to try new colors and combinations!

    Reply
  11. Hope Gall says

    August 20, 2018 at 8:07 PM

    I like Autumn colors, maybe because my birthday is in October, brown, red, orange, yellow and green parakeet.
    Hope in New Jersey

    Reply
    • Jennifer Ferrell says

      August 20, 2018 at 8:37 PM

      You and me! Love Autumn and all of its beautiful colors in nature, ❤️❤️❤️

      Reply
    • Lisa Mendoza says

      August 29, 2018 at 6:33 AM

      I love Autumn colours as well and they are used through most of my house. My favourite colour is yellow and my fav in cardstock is Harvest Gold.

      Reply
  12. Kathy VH says

    August 20, 2018 at 8:09 PM

    My favorites are blues and browns! My wedding colors were aqua & mauve! (That was many years ago!!)

    Reply
  13. Dee Kepler says

    August 20, 2018 at 8:09 PM

    I love PIRPLE and bright pinks. They make me happy.

    Reply
  14. Elizabeth McGregor says

    August 20, 2018 at 8:10 PM

    I have always loved sage–like Spring Moss or Prairie Grass–for it’s soft, soothing tone. Lately, however, I can’t get enough aqua–like Hawaiian Shores!

    Reply
  15. Beth says

    August 20, 2018 at 8:15 PM

    Did you know there’s no such color as purple? If you think of ROYGBIV – the colors in the color light spectrum (rainbow), they’re red, orange, yellow, green, blue, indigo, violet – violet being what we call purple. When studying color for a certification, the president of the program wouldn’t let us say purple! One day he slipped and said it though, much to our delight.

    Reply
  16. Gayle M. says

    August 20, 2018 at 8:16 PM

    I have always loved shades of greens.

    Reply
  17. Becky Green says

    August 20, 2018 at 8:17 PM

    I tend to lean to pink when creating my floral cards. 😉 And of course, I need green when making floral cards. I like a yellow green the most for that! I also LOVE “jewel tones!” 😉 AHHH! I LOVE THEM ALL!!!! 😉

    Reply
  18. Jerri Klusmeyer says

    August 20, 2018 at 8:20 PM

    I love the blues. I have blues as accents all over my home. They complicate my neutral home with peace and calmness.

    Reply
  19. Cynthia Johnson says

    August 20, 2018 at 8:21 PM

    Pink is #1, Aqua is #2.

    Reply
  20. Jenny says

    August 20, 2018 at 8:22 PM

    pink and corals

    Reply
  21. Merryf says

    August 20, 2018 at 8:26 PM

    Hawaiian Shores always makes me happy!

    Reply
  22. Susan Beauchaine says

    August 20, 2018 at 8:28 PM

    I’m a red girl. I’m a Kansas City Chiefs fans and more importantly, a Kansas Jayhawks fan. Crimson and Blue. But my favorite Papertrey color is Berry Sorbet. Cannot get enough of that beautiful color!

    Reply
  23. Holly says

    August 20, 2018 at 8:31 PM

    For as long as I can remember, I’ve loved purple! I was teased because my siblings thought it was because Donny Osmond wore purple socks on their variety show way back when. Nope, just was attracted to the color and I haven’t waivered since. It’s gorgeous!

    Reply
  24. Denise Spruill says

    August 20, 2018 at 8:31 PM

    Red, but I rarely use it on my cards. I never use yellow. Otherwise any color is fair game

    Reply
  25. Suzanne Russell says

    August 20, 2018 at 8:34 PM

    I usually reach for the pink range of colors when card making, probably because I almost always work with floral designs. My favorite color in the garden is pink as well. Berry Sorbet is among my favorite color choices as well as Pale Peony.

    Reply
  26. Jennifer Ferrell says

    August 20, 2018 at 8:36 PM

    Brown is my favorite color! Any shade or tone. Think of all this wonderful colors, brownies, *Dark Chocolate, coffee, cognac, camel, *Honey Nut, *Classic Kraft, cream.

    Reply
  27. Holly says

    August 20, 2018 at 8:38 PM

    Oh gosh, I could never pick just one. I love color color color!!!!!!!!!!! Is rainbow a color? I pick rainbow. Pastel hues, bright hues, rich deep jewel hues, and frosty wintry hues, I love em all.

    Reply
  28. Sharon Jones says

    August 20, 2018 at 8:40 PM

    Green has always been my favourite colour! And blue is a close second. Love all the descriptions and colours, period. 🙂

    Reply
  29. Stephanie H. says

    August 20, 2018 at 8:47 PM

    Purple is normally my favorite color, though the Autumn Rose ink is by far my favorite from PTI!

    Reply
  30. Joyce says

    August 20, 2018 at 8:48 PM

    All time favorite PTI color…..Hawaiian Shores. #2 fave is Hibiscus Burst.

    Reply
  31. Sandy M says

    August 20, 2018 at 8:50 PM

    Ever since I was a child (and that was a long time ago) I fell In love with green. As I got older and started to stamp in the early 90’s I developed a love for the purples. All of the hues. Luckily green and purples make great flower colors since I love flower stamps. I have tons of flower stamps and dies.

    Reply
  32. Rosy Newlun says

    August 20, 2018 at 9:00 PM

    I love the combination of a light to medium blue with a light lavender — wonder what that means 🙂 Thank you for this inspiring article. I loved revisiting the color wheel 🙂

    Reply
  33. Theresa G says

    August 20, 2018 at 9:12 PM

    Blue…beautiful blue!

    Reply
  34. Carol B says

    August 20, 2018 at 9:17 PM

    Ok, so my name is Carol, so obviously by favorite color is coral . . . .

    Reply
  35. Melissa S. says

    August 20, 2018 at 9:21 PM

    Blue is my favorite color, with red a close second.

    Reply
  36. Laura de la Calzada says

    August 20, 2018 at 9:22 PM

    Love love the blue-greens. Turquoise, aqua, robin’s egg blue, I love them all. Maybe that’s why I love the seashore. Or maybe my love of the ocean is why I love blue-greens!

    Reply
  37. Nancy A. says

    August 20, 2018 at 9:23 PM

    I love purple. All shades of purple. It just makes me happy.

    Reply
  38. Tracy says

    August 20, 2018 at 9:40 PM

    Purple. Green. Purple. Green, I can’t choose between the two. I love them both equally!

    Reply
  39. Marilyn in Michigan says

    August 20, 2018 at 9:50 PM

    My favorite Papertrey color is Hawaiian Shores. Followed closely by Pure Poppy.

    Reply
  40. Greta H says

    August 20, 2018 at 10:01 PM

    My favorite colors are on the cool side of the color wheel. Pink is at the top of my list & I love both Sweet Blush & Lovely Lady! I do find it’s really fun to use different colors depending on my project. Fun post!

    Reply
  41. Jan metca says

    August 20, 2018 at 10:03 PM

    Blue greens and corals, tropical hues!

    Reply
  42. Andre M. says

    August 20, 2018 at 10:06 PM

    Thanks for sharing this great primer. My favourite colour is aubergine.

    Reply
  43. Sharon D says

    August 20, 2018 at 10:15 PM

    My favorite PTI colors are Green Parakeet, Hawaiian Shores, Raspberry Fizz, and Pure Poppy. I should say, I love your Pure Poppy card stock, but my Pure Poppy ink isn’t the same color as the card stock, so I use SU’s Real Red for red ink. And I love, love, love your white card stock. My favorite color scheme is white + anything.

    Reply
  44. Janet Sisk says

    August 20, 2018 at 10:17 PM

    If I had to pick one color as a favorite it would have to be red. I think of flowers, love, happiness and life when I see red. I actually just love all bright colors – they make me happy. 😀

    Reply
  45. Cheryl Scrivens says

    August 20, 2018 at 10:39 PM

    Oh, give me blue any day of the year! I love all the many variations and cannot get enough of it — in clothes, cards, decorating (however, my house is not all blue – haha!). Truly, it’s been my favorite color all my life. My mom used to try to get me to wear another color. Any shade of blue makes me happy! And I really love turquoise especially now.

    Reply
  46. Dolores Nussbaum says

    August 20, 2018 at 11:01 PM

    Blue is my absolute favorite, but I like soft shades of aqua, pink, green and lavender as well. Orange is not a favorite, although I like it for fall cards using leaves or pumpkins. When I’m in a bold mood I’ll favor the jewel tones of green, purple, maroon, blue and yellow.

    Reply
  47. Loly Borda says

    August 20, 2018 at 11:33 PM

    Any shade of blue! I love reading this post! TFS

    Reply
  48. Susan W. says

    August 21, 2018 at 12:15 AM

    My favorite color is aqua! Yay for Aqua Mist! 😉

    Reply
  49. Sue says

    August 21, 2018 at 12:30 AM

    Blush and Peony are my favorite colors. Subtle and exquisite. Sometimes soft is so beautiful to look at.

    Reply
  50. Stephanie Clapper says

    August 21, 2018 at 12:40 AM

    I’ve always been drawn to the tropics. So shades of blues and greens are my fav. Tropical teal is my favorite Papertrey color.

    Reply
  51. VickiA says

    August 21, 2018 at 1:10 AM

    My favorite Papertrey Ink colors are Aqua Mist and Hawaiian Shores.

    Reply
  52. Sandy W. says

    August 21, 2018 at 6:06 AM

    It’s hard to pick a favorite! As I take a look at my ink pads, the colors that I have the most of are blues and browns.

    Reply
  53. Terri Walkington says

    August 21, 2018 at 6:28 AM

    I have always loved purple. When I am making cards though I tend to grab orange or pink.

    Reply
  54. Marcia Hill says

    August 21, 2018 at 7:11 AM

    Can’t pick a favorite as I love ALL colors! Each color is beautiful in it’s own right and I just love having LOTS of options when it comes to color! Fun and interesting post…loved it!! :0)

    Reply
  55. Kelly McMillen says

    August 21, 2018 at 7:29 AM

    I’m all about pink. I think I own almost every shade of pink that Papertrey Ink makes.

    Reply
  56. shannon T says

    August 21, 2018 at 8:12 AM

    Completely depends on my mood…but consistently I return to lilac/orchid over and over….like Lavender Moon.

    Reply
  57. Melanie Ann MacKenzie says

    August 21, 2018 at 8:18 AM

    Absolutely love the colour red…Pure Poppy is my favourite.

    Reply
  58. Nancy Lempinen says

    August 21, 2018 at 8:19 AM

    Definitely BLUE almost any shade, although I do like many other colors but always gravitate towards BLUE!

    Reply
  59. Cindy H. says

    August 21, 2018 at 8:29 AM

    Blue, blue and more blue! I wear it a lot and I also use blue accents to compliment my neutral home, just as one other person previously wrote. My favorite PTI color is PTI blue, all shades 🙂

    Reply
  60. Michele says

    August 21, 2018 at 8:48 AM

    oh boy … gray. Never competes, always blends well with others. add just a touch to any other color, and it will make that color more pleasing to my eye.
    =|
    p.s. PTI smokey shadow gray has been my favorite ink since my sentimental journey began!

    Reply
  61. Kari D says

    August 21, 2018 at 8:51 AM

    OH MY, I LOVE limeade ice! It is the perfect shade of green! But then, who can resist Raspberry Fizz for a pop of vibrant color?

    Reply
  62. Helen says

    August 21, 2018 at 9:12 AM

    Enjoyed your colorful information today. My favorite color is blue as I generally lean toward cool colors…with warm color contrasts. For crafting, however, I love them all!

    Reply
  63. christal mclean says

    August 21, 2018 at 11:24 AM

    Being from Arizona, I am in love with the gorgeous warm colors such as Canyon Clay, Pure Poppy, Hawaiian shores, Simply Chartreuse and more. These colors makes me so happy and fill me with so many cherished memories. Thanks for this insightful post!

    Reply
  64. Carol Ann Ater says

    August 21, 2018 at 11:35 AM

    All my life – BLUES. But lately oranges are moving into first place ( I’m in my 70’s)

    Reply
  65. Regina M Dziak says

    August 21, 2018 at 1:50 PM

    Blues are my favorite color. But I love all, depending my mood I am in, And in crafting, what ever I am making, I like mostly soft colors, but love bright colors to make a statement. All colors are pretty to me, it all depends. I am in my 80’s

    Reply
  66. Kathy Mc says

    August 22, 2018 at 11:28 AM

    Great post! I find my favorite colors for clothing are somewhat different than my ink colors. However, jewel tones rock my world and pastels not so much. Purple was always been a favorite but now lean towards Amethyst Allure, Hawaiian Shores and Raspberry Fizz.

    Reply
  67. Marisela Delgado says

    August 22, 2018 at 6:04 PM

    PURPLE,PURPLE,PURPLE. No other color compares. I love hot pink also, but purple will forever be number one. =)

    Reply
  68. Annette Hindes says

    August 22, 2018 at 9:11 PM

    My favorite color is purple but I hardly ever craft with it

    Reply
  69. Marla Harris says

    August 23, 2018 at 11:08 PM

    I lean towards pink, but I also adore lemon tart and mint julep.

    Reply

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Welcome to Papertrey Ink! We specialize in clear stamps and have our own line of exclusive paper crafting embellishments and accessories. All of which is created by stampers for stampers. We pride ourselves in only providing the highest quality product at a reasonable price. Thank you for connecting with us.

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Ink: Orange Zest, Canyon Clay, Green Parakeet, New Leaf, Melon Berry, True Black, Watermark
Paper: Classic Kraft, Stamper's Select White, Orange Zest Bitty Big
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  • The Monthly Craft-Off
  • PTI Video Series with Shauna Todd – Sincerest Thanks
  • The Great Cover-Up

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Apr 12

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We’ve got more fun, new products to share with y We’ve got more fun, new products to share with you today from the @papertreyink April Release.  Introducing the new Mug die and To Die For Sentiments:  24x7 Dad die.  See what our designers @justgivemestamps @kellylunceford @apapermelody and @cullenwr have created using these darling, new products!  Available on April 15th, 10pm EST.  @papertreyink @inktopapercompany #papertreyink #inktopapercompany #clearstamps #stamping #cardmaking #cardmakersofinstagram #papercrafts #papercrafting #steeldies

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Apr 12

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Introducing the new Dad’s Time stamp set and die Introducing the new Dad’s Time stamp set and dies and Inside Greetings:  For Dad stamp set.  This darling card created by our designer @kellylunceford brings so much happiness and is perfectly playful for Dad.  Available on April 15th, 10pm EST.  @papertreyink @inktopapercompany #papertreyink #inktopapercompany #clearstamps #stamping #cardmaking #cardmakersofinstagram #papercrafts #papercrafting #steeldies

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Apr 11

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Look at this adorable project created by our desig Look at this adorable project created by our designer @thurston_post using our new Feathered Friends Mini 10 stamp set and dies...irresistible! 
Create your own using these products:
Stamps: Feathered Friends Mini 10, Feathered Friends Mini 5, Holiday House, Blossoming Branches
Ink: Orange Zest, Canyon Clay, Green Parakeet, New Leaf, Melon Berry, True Black, Watermark
Paper: Classic Kraft, Stamper's Select White, Orange Zest Bitty Big
Dies: Feathered Friends Mini 10, Holiday House, Blossoming Branches, Charming Tags 1, Woodwork, Border Bling: Skinny Heart Frames
Other: peach twine, blending brush
New @papertreyink products will be available on April 15th, 10pm EST.  @papertreyink @inktopapercompany #papertreyink #inktopapercompany #clearstamps #stamping #cardmaking #cardmakersofinstagram #papercrafts #papercrafting #steeldies

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Apr 11

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Welcome to Day 1 of the @papertreyink April Releas Welcome to Day 1 of the @papertreyink April Release!  We are in love with this card created by our designer @justgivemestamps using the new Seas of Life stamp set and dies and the new Weaved Background stamp.  Look at those seagulls!  So many delightful details in this new set.  Available on April 15th, 10pm EST.  @papertreyink @inktopapercompany #papertreyink #inktopapercompany #clearstamps #stamping #cardmaking #cardmakersofinstagram #papercrafts #papercrafting #steeldies

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Apr 10

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Tomorrow, Sunday the 11th, is the day our April Re Tomorrow, Sunday the 11th, is the day our April Release begins!  We can’t wait to share our projects with you!  The new products this month are pure happiness 💗. @thurston_post @papertreyink @inktopapercompany #papertreyink #inktopapercompany #clearstamps #stamping #cardmaking #cardmakersofinstagram #papercrafts #papercrafting #steeldies

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Apr 9

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Just a couple more days and our April Release begi Just a couple more days and our April Release begins!  For now we’ve got more sneak peeks for you:). Join us Sunday for all of the fun!  @lilybeanmom @papertreyink @inktopapercompany #papertreyink #inktopapercompany #clearstamps #stamping #cardmaking #cardmakersofinstagram #papercrafts #papercrafting #steeldies

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Apr 8

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More sneak peeks of what’s coming to @papertreyi More sneak peeks of what’s coming to @papertreyink this month!  Our designers @apapermelody and @dkirbystamps are working their magic using these fun, new products.  Our April Release begins on April 11th!  @papertreyink @inktopapercompany #papertreyink #inktopapercompany #clearstamps #stamping #cardmaking #cardmakersofinstagram #papercrafts #papercrafting #steeldies

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Apr 8

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Today’s the day for our first Craft-Off! Join @ Today’s the day for our first Craft-Off!  Join @wheatfield_designs and @lilybeanmom as they open their surprise packages full of crafting ingredients for the challenge. Join us today at 5pm EST on the @papertreyink Facebook page.

https://m.facebook.com/papertreyink/

@papertreyink @inktopapercompany #papertreyink #inktopapercompany #clearstamps #stamping #cardmaking #cardmakersofinstagram #papercrafts #papercrafting #steeldies

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Apr 8

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Our April Release begins on the 11th and the Sneak Our April Release begins on the 11th and the Sneak Peeks are beginning!  Look at what our designer @justgivemestamps is working on using one of our new stamp sets!  @papertreyink @inktopapercompany #papertreyink #inktopapercompany #clearstamps #stamping #cardmaking #cardmakersofinstagram #papercrafts #papercrafting #steeldies

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Apr 7

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This beauty is featured on the @papertreyink blog This beauty is featured on the @papertreyink blog today as part of a new, special feature there.  Our designer @apapermelody worked her magic and has shared tips on how she created this lovely card. @papertreyink @inktopapercompany #papertreyink #inktopapercompany #clearstamps #stamping #cardmaking #cardmakersofinstagram #papercrafts #papercrafting #steeldies

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