Tonight is the Night!

By February 14, 2011General

The night we have all been waiting for is finally here!  Can't you just feel the anticipation in the air!  Now is your chance to be one of the FIRST to get to play with all of the amazing paper crafting goodness that we are offering up this month!!!  I wanted to let you know a few things about tonight so you can know what to expect!

The release party begins at 10pm EST on our forum.
Be sure to stop by our forum and enjoy the camaraderie and chit chat about all of our new products.  It's fast-moving and a super duper way to pass the time until you can begin filling your cart.

You can't have a party without a contest.
Tonight we will feature a contest, HERE ON THE BLOG.  There is a post that will go live @ 10:30pm EST entitled "OFFICIAL Release Party Contest" with a question for you to answer.  Share your answer with us and you will be eligible to win:

Our "I Want It All" package
this includes almost the entire February Release!

The contest will close at 11:30pm EST and the winner will be chosen via the Random Number Generator.  I will announce the lucky winner here before midnight!

Stamp Set Reveal @ 11pm EST

At 11pm EST I will reveal all of the stamp sets in their entirety here, on the blog.  This way you can have a little time to look at everything and make informed decisions about your purchases.

Release Ordering 101

I have added a new page of information that will tell you all about the details of ordering during the release, procedures & policies you should be aware of and more.  Whether your new here or a regular, I think you will all find this information helpful.  You can find this information HERE.

February Quick Picks/Collections!

For those of you who want it all with just one click!  You can see the full list of quick picks as well as all of the other new merchandise that will be available tonight, HERE!

February in a Nutshell!

You can always see a linked review list for each release on my Previous Countdown page, HERE.  But I have also added the list below, so it's easy to navigate while you are making your shopping decisions tonight.

DAY 1: Button Boutique & Bitty Background Blocks

DAY 2: Fillable Frames Additions 1 & Tag-its #1

DAY 3: Mat Stack 4 Collection, Think Big Favorites #1 & Flower Fusion #1

DAY 4: Friendship Jar Spring Fillers

DAY 5: Delightful Doilies, Background Basics: Newsprint & Hello, Friend

And one last thing…

There were two uncertainties with this release that have now been finalized and I thought I would share this information with you…

-Both the Buttoned Up #1 & Buttoned Up #2 dies will be available for sale TONIGHT!  :)

-We hadn't yet provided pricing for the following items.  The Papertrey Color Swatch Flip Book Binder will be retailing for $9.  The insert collection will be sold separately for $10.

Thank you so much for visiting throughout this exciting anniversary celebration and we look forward to seeing all of you later tonight!


Nichole Heady

Author Nichole Heady

More posts by Nichole Heady

Join the discussion 17 Comments

  • 1

    I couldn’t even sleep last night, I am SOOO excited!! I probably won’t be able to sleep again tonight! Yiiippppppeeeeee!! It’s Christmas in February!

  • 2
    see mary stamp says:

    Woo-hoo for the button dies! Question – about the color flip inserts – when the new insert collection is available each year – will it always be the entire collection of Papertrey colors – or will there be an option to add the new colors introduced during this year along with an updated color index page? It could be that is still to be determined, but it was one of the things I was wondering about.
    So looking forward to tonight!

  • 3
    Chris Dayton says:

    Tick tock! I can’t wait! So glad the button dies are included!
    Happy, happy!

  • 4
    Kim Swenson says:

    I’m so excited!! I hear the bank account dwindling tonight. Ha ha. I want to play now!!!!

  • 5
    Linda says:

    I’m on vacation this week so I’m able to join the festivites for the first time. I planned that just right didn’t I? 🙂 I’m so excited!!!

  • 6
    sue snyder says:

    its 10:11 do you know whats new with papertreyink

  • 7
    Beverly LoPinto says:

    It’s been an amazing couple of weeks! You and your design team and designers have gone all out for this anniversary and it shows in all the wonderful offerings you have this month. I’m still trying to decide what to get. Congratulations again on your 4th Anniversary. And a Happy Valentine’s Day to you and your family. 🙂

  • 8
    Karen B. says:

    I have a few favorite things about this anniversary release.

    Lots of giveaways (even though I haven’t won anything – YET!)
    Lots of fun new products
    New Make it Monday videos introduced
    Lots of fun projects by all of you
    Love it all and love you all at PTI!

  • 9
    Deb says:

    I loved the first podcast. Way to go Erin! The design team projects showcasing the new Button Boutique…fabulous! I cannot wait to get my hands on these!

  • 10
    pcobb says:

    The fun contests and projects. Never have followed on the release nights but I guess all the fun things that went on for the Anniversary made me want to tune in tonight!

  • 11
    Jan Conway says:

    LOVE LOVE LOVE Make it Mondays. I always am looking to spark my creativity. Thanks for this.

  • 12
    Gail says:

    I really like how easy you are making it to really have fun and sorta to personalize yourself. By that I mean the fun guessing games,the video and podcast that let us not only visualize your work but the addition of sound (your voices) just makes it more personal. Looking forward to hearing all the design teams voices. Another great anniversary CONGATULATINS PAPERTREY!

  • 13

    Love the Make It Mondays… it’s giving me the inspiration I so badly need!

  • 14
    Debbie Rouse says:

    I reall enjoyed make it Mondays, thought why hadn’t I thought of that already. This was great.

  • 15
    Donna de Peyster says:

    LOVE Make It Mondays – you did a great job explaining.

  • 16
    yvonne says:

    Great video, thanks.

  • 17
    John Yu says:

    This was great. I can give my wife point of two.

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