Introducing 2015 Birthday Tags, Hey Cupcake & Phrase Play #12

Birthday cards are certainly among the most popular cards to make and we've got a whole lot of new products to show you, all designed to help make creating for birthdays more fun than ever!  Regardless of the age or gender you might need to create for this year, we've got you covered!


{photo credit}


{photo credit}


A new set of birthday tags is here from Dawn McVey!  You’ll love the variety of styles included in this set, perfect for all types of birthday cards from masculine to feminine, adults to kids to teens and so much more!  The beauty of these tags is that they coordinate with the Limitless Layers: 2 1/4” Oval Die Collection, which you may already have in your stash!  Create your own birthday cards and gift tags with ease, using the new 2015 Birthday Tags set!

The Details:

  • 2015 Birthday Tags will be available for purchase on January 15th.
  • It will retail for $24.
  • 2015 Birthday Tags contains a total of 16 images.  The oval tag images measure approximately 2-3/8” x 1-1/2” each.  The small “Happy Birthday” tag measures 1-5/8” x 3/8”.  The small “Celebrating You” tag measures 1-1/2” x 3/8”.



Hey, Cupcake is a sweet new mini birthday set by Lexi Daly, complete with coordinating dies. The focal image of this set is a cupcake, presented within a negative block image, as well as in pieces, which can be used to "color in" the cupcake on the block image or on their own to create a stand alone cupcake. Three sentiments are included, one as part of the negative block image. The small size is perfect for gift enclosures and pocket pages, in addition to elements on standard cards or scrapbook pages.

The Details:

  • Hey, Cupcake will be available for purchase on January 15th.
  • It will retail for $5.
  • Hey, Cupcake contains a total of 11 images.  The negative block image is just under 2 inches square; the assembled cupcake, almost 2 inches tall and 1 inch at the widest point. The “happy birthday" sentiment is a little less than 2 inches wide and about 1/4" tall.
  • A coordinating die collection will be available for sale separately, retailing for $3.  This collection includes a total of 5 dies.




This is the twelfth in a series of small sentiment sets designed to coordinate with a stylish, trendy phrase frame die.  These particular sentiments finish the die-cut phrase "Party", giving you lots of design options.  The size of the coordinating die-cut phrase frame will also work well with our Monthly Moments series!

The Details:

  • Phrase Play #12 will be available for purchase on January 15th.
  • It will retail for $5.
  • Phrase Play #12 contains a total of 14 images.  "It's my" measures 7/8" x 1/4".  "Time!" measures 1-1/4" x 3/8".  "Join us for a" measures 1-1/4" x 1/8".  "Thanks for coming to my" measures 1-1/2" x 3/8".  "You're invited to a" measures 1-1/2" x 1/8".  "Like a rock star" measures 2" x 3/16".
  • A coordinating die collection will be available for sale separately, retailing for $8.  It measures 2-7/8" x 3-7/8".



Keep It Simple: Belated Birthday is the sixteenth in a series of stamp sets allowing you to build a collection of basic, medium-sized sentiments, in a nice variety of fonts that you can turn to again and again. With this edition we are focusing on "Belated Birthday". The font choices will cover everything from modern to elegant.

The Details:

  • Keep It Simple: Belated Birthday will be available for purchase on January 15th.
  • It will retail for $5.
  • Keep It Simple: Belated Birthday contains a total of 8 images.  All of sentiments average between 2-1/4" and 2-3/8" long.  They average between 1/8" and 1/2" tall.





The stunning Text Block: Party Die by Lizzie Jones gives you so many design options!  Layer it with colored vellum, turn it into a shaker element, add copic or water coloring underneath the frame or anything else you can dream up!  You can also turn it into a tag or feature it on a card!

The Details: 

  • Text Block: Party Die will be available for purchase on January 15th.
  • It will retail for $8.
  • Text Block: Party Die measures 2-7/8" x 3-7/8".




By customer request, we're thrilled to bring you this trio of dies….great for adding to party favors, cards, invitations, decor and so much more!  They can be mixed and matched with the companion sentiments included in Phrase Play #12!

The Details: 

  • Party Trio Die Collection will be available for purchase on January 15th.
  • It will retail for $6.
  • Party Trio Die Collection contains a total of 3 dies.  The sans serif "party" measures 2-3/4" x 3/4".  The serif "party" measures 2-3/4" x 1/2".  The script "party" measures 2-3/4" x 1".



Now that I've made all of the formal introductions, let's get onto the projects!

Party Time Ensemble

One of the great things about all of these "party" words and phrases is that they serve as a great way to embellish birthday cards, while also working for invitations and favors!  Super versatile!  Here I have created a quick and easy party invite along with a coordinating favor tag that uses up the scraps!

Party Time Invitation

I started by stamping some stripes onto a block of white cardstock using the road image from City Scene.  I thought a rainbow theme was appropriate here!

Card cupake

I then used the Hey Cupcake die to cut an opening in the block, being sure to reserve the cupcake shape for the tag!


"Party" was die-cut and added underneath the block.

Card down

"Time!", from Phrase Play #12, was added underneath in Soft Stone ink.  The invitation details can be added inside the folded card.

Party Favor Tag

Since you're already going to all that trouble stamping stripes, you might as well use that die-cut cupcake on your coordinating favor tags!  I die-cut the Phrase Play #12 frame from white and adhered it in place along with the small stars and confetti.

Tag cupcake

I adhered the cupcake in place with a bit of foam tape.

Tag top

"Thanks for coming to my", also from Phrase Play #12, was added above the frame in Soft Stone ink.  I used a mini clothespin to add some crochet thread to the top of the tag as an accent.  This could easily be clipped on to a little favor or treat that you send home with your guests!

Rainbow Belated Birthday Card

If you have ever had one of those moments when you realized you missed an important birthday and need to get something in the mail in a hurry, this card is for you!  It literally takes 10 minutes to put together!  Grab a 1-3/8" square punch, eight colors of cardstock and start punching!  All of the squares will fit perfectly on an A2 card cover with no trimming required!


Add your sentiment right across the center with black ink.  I used this one from the new Keep It Simple: Belated Birthday.


The best thing about this design is that it would really work with any of the Keep It Simple sentiments since they are all about the same width!

Rainbow Cupcakes Card

Here's a card made with the stamps from Hey, Cupcake.  I always love basic sets like this because they can be customized in so many ways!


I started by scoring a 4-1/2" block into thirds to create a grid.  I was then able to add a cupcake to each block using a rainbow of ink colors.  I actually think this might be my personal record for number of inks on a card!


I added a few dots to the top of each cupcake using a white gel pen as a finishing touch.  For the center sentiment, I actually partially inked another belated birthday sentiment so that I could stack the words on top of one another instead of using them in a single line.  Everything is mounted onto a Smokey Shadow card base.

Floral Birthday Card

The new birthday tags that Dawn designed are just beautiful and you are in for a real treat with this set!


I started by stamping this pretty one in Spring Rain onto white cardstock.  I then added some elements from Mini Blooms around the tag.  They were also outlined with a T1 marker to help add emphasis.


This was mounted onto a Spring Rain card base.

Birthday Watercolor Card

Here's another one of my favorite tags from the set, heat embossed in white onto white cardstock.


I then used ink to watercolor over the embossing, creating a bit of an ombre effect.


After the block dried, I adhered it to a Soft Stone card base.

Let's Party Card

My last project today uses the gorgeous new Text Block die from Lizzie Jones.  I used a fun little technique that really complements this theme.  I impresed the die into the front of my white card base (using the same sandwich as I would with an embossing plate).  Then using a cluster of stars image from Star Gazer, I stamped repeatedly within each of the balloons, using a few different colors.  



I then die-cut the frame from white and adhered it in place over the stamped areas.  I die-cut the frame a second time, only with Aqua Mist, placing the background bits and pieces into place on the card front.  

I hope you have enjoyed all the creations that I have shared with you today!  We've certainly got a little something for everyone!  Which new item are you most excited about?  Or is there a particular project that inspired you?  We would love to hear your initial thoughts on everything we introduced!  Please leave a comment on this post to tell us what you think of the new products and you will be eligible to win big!


$75 Papertrey Ink Gift Certificate 

to spend however you choose!  

You have until 7am EST, January 12th to leave your comment and be eligible to win.  Only one comment per person please.  One randomly selected winner will be announced on our January Release Winners Page before noon EST the same day.  Thank you for stopping by today and best of luck with the contest!


Heather Nichols will be featuring Phrase Play #12.

Dawn McVey will be highlighting 2015 Birthday Tags.

Maile Belles will be showcasing Text Block: Party Time die and Party Trio dies.

Ashley Newell will be featuring Hey, Cupcake.

CLICK HERE to see more from Erin Lincoln.

CLICK HERE to see more from Lizzie Jones.

CLICK HERE to see more from Melissa Bickford.

CLICK HERE to see more from Lexi Daly.



  • STAMPS: Phrase Play #12 (available January 15th) City Scene (stripe)
  • INK: Limeade Ice, Simply Chartreuse, Raspberry Fizz, Hibiscus Burst, Orange Zest, Summer Sunrise, Soft Stone
  • PAPER: Stamer's Select White
  • OTHER: Hey Cupcake dies, Phrase Play #12 die, Party Trio dies
  • FINISHED SIZE: 5-1/2" x 4-1/4" (card), 2-7/8" x 3-7/8" (tag)


  • STAMPS: Keep It Simple: Belated Birthday (available January 15th)
  • INK: True Black
  • PAPER: Stamer's Select White, Raspberry Fizz, Hibiscus Burst, Orange Zest, Summer Sunrise, Simply Chartreuse, Limeade Ice, Tropical Teal, Hawaiian Shores
  • OTHER: 1-3/8" Square Punch
  • FINISHED SIZE: 5-1/2" x 4-1/4"


  • STAMPS: Hey Cupcake, Keep It Simple: Belated Birthday (available January 15th)
  • INK: True Black, Harvest Gold, Summer Sunrise, Orange Zest, Limeade Ice, Simply Chartreuse, Tropical Teal, Hawaiian Shores, Blueberry Sky, Spring Rain, Winter Wisteria, Plum Pudding, Autumn Rose, Scarlet Jewel, Hibiscus Burst, Raspberry Fizz
  • PAPER: Stamer's Select White, Smokey Shadow
  • FINISHED SIZE: 4-3/4" x 4-3/4"


  • STAMPS: 2015 Birthday Tags (available January 15th) Mini Blooms
  • INK: Spring Rain, Blueberry Sky, Berry Sorbet, New Leaf, Summer Sunrise
  • PAPER: Stamer's Select White, Spring Rain
  • OTHER: T1 Copic Marker, black pen
  • FINISHED SIZE: 5-1/2" x 4-1/4"


  • STAMPS: 2015 Birthday Tags (available January 15th)
  • INK: VersaMark, Summer Sunrise, Orange Zest, Simply Chartreuse, Hawaiian Shores
  • PAPER: Stamer's Select White, Soft Stone
  • OTHER: White Filigree Embossing Powder, watercolor brush
  • FINISHED SIZE: 5-1/2" x 4-1/4"


  • STAMPS: Star Gazer
  • INK: Summer Sunrise, Orange Zest, Ripe Avocado, Tropical Teal
  • PAPER: Stamer's Select White, Aqua Mist
  • OTHER: Text Block: Party  die
  • FINISHED SIZE: 5-1/2" x 4-1/4"
Nichole Heady

Author Nichole Heady

More posts by Nichole Heady

Join the discussion 660 Comments

Leave a Reply