Sneak Peek Day 2
Penny here! Welcome back to Day 2 of our October Release Countdown!
Today, we’re showcasing designs that bring calm, balance, and effortless creativity to your holiday crafting. From versatile sentiment frames to peaceful evergreen layers, these new dies will help you create projects that feel timeless, meaningful, and beautifully refined. Let’s take a look! 🌲✨
Hold That Thought Dies
Say it with style! This set includes a variety of stitched banners, curved labels, and classic frames that make it easy to highlight your favorite sentiments or add subtle structure to any design. Whether you’re crafting elegant holiday cards or all-occasion creations, these dies add just the right finishing touch.
Serene Evergreens Dies
Capture the quiet beauty of winter with these graceful tree silhouettes. Each layer adds soft dimension and texture, letting you build peaceful outdoor scenes or keep things simple with a single, elegant focal point. Perfect for serene holiday greetings or year-round nature-inspired cards.
Below, you’ll find gorgeous inspiration from our design team. Each project highlights how effortlessly these dies blend into your seasonal crafting, from clean and minimal to richly layered and detailed.
And don’t forget, our new release goes live on Tuesday, October 28th at 12PM ET.
Set your reminders now!
💖 Want a chance to win a $50 gift card? 💖
Hold That Thought Dies
Featured design by Brenda
Brenda Noelke
SUPPLIES
STAMPS:Trees ‘N Patterns
DIES:Hold That Thought, Cover Plate: Quilted, Into the Blooms: Swag, On the Edge: Scallops
STENCIL: Holly Berry
INK: Pure Poppy, Ripe Avocado, Limeade Ice
CARDSTOCK: Stamper’s Select White, Pure Poppy, Limeade Ice, Ripe Avocado
OTHER: Holiday Vintage Prints Pattern Paper, Moonshine Sequins, Gathered Twigs Distress Ink
TIPS:
- Use a cover plate die on a stenciled background to add texture.
- Combine pattern paper from a paper pad for coordinating colors and patterns…scraps work great for this technique.
- Add ink to the edges of each layer for a cohesive look.
Serene Evergreens Dies
Featured designs by Kelly
Kelly Lunceford
SUPPLIES
Brenda Noelke
Betty Wright
Melissa Phillips
Bobbi Lemanski
Liane Hodges
Melody Rupple
We hope today’s sneak peeks have sparked fresh inspiration for your holiday creating! From peaceful evergreens to thoughtful sentiment layers, these new dies make it easy to craft cards that feel timeless, elegant, and full of heart. 🌲💫
Be sure to scroll down and tell us which project or product caught your eye in the comments, we love hearing from you and seeing what inspires your creativity!
The countdown continues tomorrow with Day 3 of our October Release Sneak Peeks, featuring more meaningful designs you won’t want to miss.



Liz Williams says
Love the bow and design. Great way to use up those valuable scraps.
Linda c says
Kelly’s red card is stunning. I like Bobbi’s Silent Night card too.
Mel H says
Betsy’s sweet banner tree captured my heart
Sue D says
My favorite is Betty Wright’s music Christmas tree card.
Paula Bowie says
I love Melody Rupple’s Merry Christmas! Lovely colors.
Jill W. says
Melody’s angel card featuring Hold That Thought Dies Set is so delicate and pretty!
Cathy says
Love Bobbi’s Silent Night card. Very pretty
Pam Beadles says
So hard to choose. Love Bobbi’s mistletoe card and her Christmas tree!
Mary C says
Love colors and layers in Kelly’s card.
abrash says
I love Kelly’s evergreens card – can’t wait to see the whole set.
Camilla Coll says
Love these cards! Kelly’s particularly inspired me today. Great job everyone!
Pauline Godfrey says
So hard to choose just one, so going with two today, Betty Wright’s Tree and Kelly’s Evergreen card, gorgeous cards!
Sandy K says
Love Kelly’s North Pole mail card!
Connie G says
I love how Betty made a rustic Christmas tree out of the die shapes with a music background! C’mon! So clever!!
Janice says
The Serene Evergreens dies are going to be keepers. Today I choose Betty Wright’s traditional red, green and gold card.
Roxann Schneder says
Bobbi’s green card is sheer perfection! Hold that Thought … lots of options & what a clever idea!
Brenda Katrein says
Love the new products! I pick the white Christmas tree card by Liane!
Bo Gilmore says
Kelly Lunceford’s card is choice today. All of these cards have so much detail. This is a great design team
Greta H says
I can’t stop staring at Kelly’s Serene Evergreens card! What a masterpiece!
REBECCA YAHRLING says
I love Melissa’s pretty pink candy cane card! Pink & green is one of my fave color combos for Christmas.
Amy Cooley says
Bobbi’s Christmas tree card is my favorite!
Kim Burckhard says
I love Kelly’s joy to the world card. That tree is so pretty with the floral on it.
Holly says
Oooh so pretty! I love Betty Wright’s tree with the sheet music in the background!
Carolee says
I love Kelly’s card!! So beautiful
mdmouse1 says
I love the design of Brenda’s!
Deb Wagner says
Love Betty Wright festive red, geen and gold tree. The layerd gold music makes the card po. Love it!
Leslie Longoria says
Again, each and every one of these cards is beautiful and creative and lots to look forward to in the new release. I particularly like Melody’s Angel and music background. The floral on the Angel and that sentiment in light green stood out to me. I could gush on each one of these cards. Bravo to all!
Lauren Yoshizaki says
Brenda’s card. Reminds me of decking the halls for the holidays. Good way to use up scraps or ribbon bits.
Gayle I. says
More inspiration to love! Betty’s “Hold that Thought” tree card is very nice.
Lori Beseke says
Love, love, love Melissa’s candy cane card!
Laura Corkill says
Hold That Thought dies are genius and the Serene Evergreens are gorgeous!
Luanne Ford says
Betty Wright’s Christmas tree with music is super fun! Love it!
Kathy Mc says
So much gorgeousness today it’s hard to pick a favorite. The DT has used these products in so many unique ways. Melody’s Angel stands out, Betty’s “scrap” music tree, Melissa’s candy canes and of course, both of Kelly’s cards. Hard to pick a favorite, but I’m going with the North Pole card of Kelly’s!
KraftyKrissi says
What a cool tree die! Love it!
Terri Sandoval says
I love Bobbi Lemanski’s Merry Christmas card…so festive.
Carmela Douglas Hubler says
Love the gorgeous trees!! My favorite is the card by Kelly!!
Denise Bryant says
So many beautiful cards to look at! Betty’s card with the tree made of sentiments really caught my eye!
Sadie Hiebert says
My favorite pick today is Melissa’s candy cane card. So cute and literally “sweet” looking! Love it
Meghan Kennihan says
My favorite is Betty Wright’s music Christmas tree card. I love the gold!
Helen F. says
Kelly’s Joy to the World card is gorgeous The stunning white Anemone pops off the red and green background dies beautifully!
Carmen S Nance says
I love Kelly’s Santa Claus postage card. All are beautiful though.
Christine Miller says
Kelly’s red card featuring the anemones is stunning!
Anne B says
Kelly’s featured card with Serene Greens is just gorgeous.
Debbie Br says
All gorgeous cards! From a mass producing aspect, Betty Wrights card is easy Peasy!
Kelly’s tree card is sublime!
LizD says
My favorite for the day is Melody’s Angel card. Love the colors.
Kristin Ketelhut says
I love the Serene Evergreens Dies/Featured designs by Kelly Lunceford. The layers, the colors used and all the elements work together perfectly.
Michelle Lauson says
I absolutely love Melody Rupple‘s Angel card, it gives me nostalgia feelings!!!!!
Jane Booth says
I really love the way that Kelly combined almost all of the new must have products: the music background, the Christmas rose, the tree, the sentiment banner, greenery & snowflakes in ONE beautiful card!!!
JoAnn Burnham says
All the cards are great but my favorite is Kelly’s red card with the Serene Evergreens dies.
Sharon Gullikson says
Bobbi’s Silent Night is wonderful. And she used a phrase that always makes me think.
Vanessab says
Every single one is stunning! Melissa’s is such a cute design and I also love bobbi’s silent night.
Jan Metcalf says
I really like Bobbi’s bright card!
Dana Keller says
Betty wrights card is my favorite, I love the colors.
Christine McKennie says
I love Betty Wrights tree with the music sheet background. So colorful!
Gwen Lords says
Oh this was hard to choose they are all so beautiful but I was really drawn to Betty’s tree card. It is simple and speaks calmness to me.
Lauryne Cunningham says
I love all the patterned ribbons on Brenda’s design- so fun and festive! I also love the rustic look of Melissa’s Season’s Greetings card!
Cindy B says
Love Kelly Lunceford’s serene evergreen card. So much depth and interest.
marcy says
Serene Evergreens die by Kelly is stunning. A card worth framing!
I love the colors and the details.
Bonnie Dongon says
Look at all the ideas for that evergreen tree! Liane Hodges’s card creates a quiet elegance, but all the designs are beautiful.
Marilyn M says
Love Melissa’s sweet candy cane card.
Stephanie Haley says
I love both of Kelly’s cards today! Theyre both so pretty!
Cynthia C. says
I love Melissa’s candy cane card!!
Deb B. says
I especially like Kelly’s Evergreen Trees card. So elegant!
Emma Schulte says
I love them all! However, I love the contrast between the white of the flower and the red background in Kelly’s card. Love the tradition color scheme and especially love the foil plate background!! Great design and layers for days, love it!! 😍
Dawn W. says
Kelly Lunceford’s joy to the world card is beautiful.
Kathy Van H says
I like Bobbi’s Merry Christmas card!The sprigs in a pocket, so clever!
Cindy Cherry says
The trees are so gorgeous! Melissa’s is especially beautiful!
Vera Yates says
Kelly really knock it out of the park with her cards. They’re gorgeous!!
Rosemary D says
So many fabulous cards, but Betty’s clever Christmas tree made with the Hold That Thought dies is my favorite today.
Janelle H. says
Lian Hodges’ aqua card with white trees is so serene. I can think of the silence as show falls. TFS
Stacy H. says
I love Betty’s Christmas tree made with the sentiment dies!
DJ Rants says
Love Kelly’s Joy to the World card, so pretty!
Heather says
The Silent Night & the Merry Christmas trees are so beautiful!
kathleen dumpert says
I love Kelly’s card with the Santa mail and foiled touches!
LaurieinMN says
U enjoyed seeing all the cards and wide variety of designs. I will choose Milissa’s card because of the soft, cozy colors.
Jill Kennard says
Melissa’s candy canes and snowflakes card makes me feel like a kid again. So sweet!!
Emma Sleppy says
Kelly’s anemone card is absolutely breathtaking!
Suzette Thoeni says
I love Bobbi’s silent night!!
Olga says
Bobbi’s for me stood out in elegance and design. Betty’s card was very clever and for me a close second! All had beautifully showcased and executed design color and creativity. Congratulations!
Carolee says
They are all amazing but especially Melissa’s cards! Love her style!
Amy Mattingly says
I like melody’s silent night card – love the music background and how she used the angel.
Lisascreativeniche says
These are fabulous! I love Melissa’s candy cane card and Melody’s tree card!
Kylie Z says
I love Kelly’s cards for they are gorgeous!
Ivonne Lopez says
So hard to choose from all of the beautiful cards but I really liked Bobbi’s silent night card.
Isabel Z says
I love how Brenda used a variety of patterned paper to create the strips that are hanging down on her cards. Such a nice touch to a beautiful card.
Jane B says
Once again….difficult to pick a favorite. Betty Wright’s card is calling to me. I love the richness and depth of color and the musical background.
Wanda B Thursby says
It’s so hard to decide. All the cards are so beautiful! I’d love to make them all!
Carol Blaisdell says
Kelly’s red card with the white flower (not a poinsettia!) is stunning!
Maggie A. says
Betty’s card is so pretty with her background!
momi0314 says
I would pick Joy to the world card created by Kelly. I love the red color and all the layerings. Perfection!!
Leanne S says
Melodys ANgel is so beautiful.
Susan B says
Serene Evergreens by Kelly is absolutely stunning!!!
Nancy M. says
I love Kelly’s red card with the anemone!
Gracie Harrell says
Melissa’s candy cane card is adorable. I just love the design and colors.
Andre M. says
Adorable cards, my fave is Bobbi’s first.
Ana Lopez says
Gorgeous makes! Kelly’s cards are fabulous, especially that red one 🤩
Birgit Norton says
What fantastic designs…. all of them! Betty Wright’s banner Christmas tree is brilliant!
Donna Tuschoff says
Betty Wright‘S Christmas tree
Eva N says
I like Melody Rupple’s Tree card. It has all the traditional elements that make a great Christmas card, but looks like it will be easy to mass produce.
Jeanne Rice says
Love Brenda Noelke’s card.
Lisa Schenck says
Melissa’s Serene Evergreens card is my favorite, they are all absolutely stunning though!
Jennifer G. says
Betty’s Christmas tree card is so gorgeous!
JoAnn P says
Bobbi’s silent night card is so beautiful!
Scraporcraft says
I love Brenda’s design idea!
Kris says
Kelly’s Santa Claus card is full of Christmas!
Joan Lucht says
Betty Wrights tree made of label dies in genius! Great inspiration!